Fire Brands Segmentation

This project collapsed Honeywell's four fire-safety brands into three and positioned them into unique segments of the market.

Three fire brand logos.


The goal was to position Honeywell’s four fire system brands into appropriate segments. Each brand needed to have a unique feel targeted and specialized for its segment.


I worked closely with a UX research to identify the proper segments, divide the brands, and find a unique brand voice for each. I then went on to explore visual and interaction design systems for each brand.


Each brand had its own heritage and this was something we wanted to leverage, not lose in the reorganization. Platforming across brands was planned, so it was important to be able to use similar layouts and conventions, but still provide a unique look and feel to each brand.